I’d like to open this argument to underline the importance of natural and organic products in the market, famous to be a bit more expensive respect of the middle cost, but still an affordable opportunity for everyone and not just for a privileged target.
To find the origin of the choice, we need to dig under the social and cultural roots. Fortunately with the event of internet, the borders of communications are broken and almost everyone can get an easy access to an enormous number of informations for every kind of issue or interest.

But still… to be able to reach the information that we need, we have to be motivated and interested about something dear to us, so… why the environment still seems to be an issue not to be considered seriously after so many years of awareness campaigns. Probably because is too big? Maybe, no one feel really responsible or connected on such a problem.

My advise is to watch this argument with a different prospective, just a small step forward towards your family, your kids. Every action for every single person, each day, is a small invisible contribution to achieve what we have chosen for our future and for our next generation. Well… if you start to use natural products or organic instead to feed the big distribution, famous to be greedy and violent with the nature, I’m sure is your best choice you could do for your health, is an educative and respectful action towards of what we should take care the most… the Life.
Honour your living with the right natural choices as much as you can and see it as an incredible opportunity to help to change this world, drop by drop, your kids will be happy for it.

Ps: For our cause… thanks to O’Right Company to become our official sponsor with a full range of bio hair products.